Glen Q – Case Study
About
The new brand identity significantly increased Glen Q’s visibility in the market. Engagement on social media platforms rose by 75%, and sales saw a 40% uplift within six months. The refreshed identity positioned Glen Q as a premium choice among consumers, fostering loyalty and attracting new customers to the brand.
Problem
Glen Q faced a saturated whiskey market with established competitors. The brand struggled to convey its unique qualities, leaving potential customers unaware of its distinct offerings and heritage. A lack of cohesive visual identity hampered recognition and differentiation, making it challenging to establish a loyal customer base.
Solution
We crafted a unique brand identity for Glen Q, drawing inspiration from its Scottish roots. The design featured a sophisticated logo, elegant typography, and a colour palette reflecting the natural landscapes of Scotland. This cohesive visual identity not only enhanced brand recognition but also resonated with whiskey enthusiasts seeking authenticity and quality.