Integrated Facilities Management – Case Study
About
The revamped brand identity and marketing materials significantly improved IFM’s visibility and recognition in the market. Following the launch of the new website, traffic increased by 40%, leading to a 25% boost in client inquiries. The consistent branding established IFM as a trusted leader in Integrated Facilities Management within Saudi Arabia.
Problem
Integrated Facilities Management (IFM) faced challenges in establishing a strong brand identity in a competitive market. Their existing visual elements and messaging were inconsistent, failing to communicate their comprehensive services effectively. This resulted in limited brand recognition and difficulty in attracting potential clients.
Solution
We developed a cohesive brand identity for IFM, including a modern logo, colour palette, and typography that reflected their commitment to quality and innovation. We designed impactful marketing collaterals and a user-friendly website that showcased their services, fostering better engagement with clients and enhancing their online presence.